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Research Director, Inc.: Exclusive November PPM Analysis For Miami-FT. Lauderdale-Hollywood, Seattle-Tacoma, Detroit, Phoenix, Minneapolis-St. Paul

Posted On December 5, 2019 at 4:02 am by / Comments Off on Research Director, Inc.: Exclusive November PPM Analysis For Miami-FT. Lauderdale-Hollywood, Seattle-Tacoma, Detroit, Phoenix, Minneapolis-St. Paul

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Exclusive Analysis From Research Director, Inc.

As you prepare to head over the river and through the woods for our cultural ritual of abject gluttony, The Ratings Experts from RESEARCH DIRECTOR, INC., along with the keen analysts from XTRENDS, have a lovely parting gift for you. The final installment of the NOVEMBER survey (you’re welcome). The final book before the looming presence of Santa and his minions arrive began on 10/10 and ended on 11/6. This is what the numbers whispered …

MIAMI-FT. LAUDERDALE – HOLLYWOOD: Five Alive

There was more of the same old this survey as the top five 6+ stations were exactly where we left them last time. COX RADIO AC WFEZ (EASY 93.1) was flat for the second book in a row (7.0-7.0) and also won the whole shebang for the eleventh straight time. COX RADIO Urban AC WHQT (HOT 105) remained at #2 as it ended a two-book slide (6.4-6.6). UNIVISION Spanish Contemporary WAMR (AMOR 107.5) was again in third place but with its highest share since DECEMBER (5.9-6.2). ENTERCOM AC WLYF (101.5 LITE FM) repeated at #4 (5.8-5.8) while ENTERCOM Classic Hits WMXJ (102.7 THE BEACH) gave an encore performance at #5 (5.7-5.2). The next closest pursuers switched locations. SBS Tropical WCMQ (Z92.3) stepped up to #6 (4.7-4.8) while COX RADIO Urban WEDR (99JAMZ) slipped to #7 as it returned all of last month’s share gain (5.2-4.7).

WAMR was up slightly as it captured the 25-54 flag for the second straight survey. WHQT advanced two squares to #2 with a small increase while WFEZ slipped back to #3 as it gave back last month’s small increase. WLYF was down slightly but still moved up to #4 while WMXJ slid to #5 with its first down book since JUNE. WEDR stepped down to #6 and was tied with iHEARTMEDIA Urban WMIB (103.5 THE BEAT), which moved up from #9 with its highest share in over a year. Pay attention to iHEARTMEDIA Classic Rock WBGG (BIG 105.9). Over the last three books, the station has gone from #17 to #14 to a tie at #9 and just posted its best number in over a year.

Last month there was a rare confluence of forces that allowed three stations to simultaneously occupy the #1 18-34 position. That anomaly has passed and WMIB was the one left standing on top. It certainly helped that the station had its best book in over a year. WEDR stepped down to #2 with a slight decrease while WFEZ landed at #3 as it returned most of last month’s big increase. WLYF repeated at #4 with a slight loss while ENTERCOM Alternative WSFS (104.3 THE SHARK) moved up to #5 with its third up book in a row. WMXJ bounced back from a down book to advance three spots to #6. It was tied with UNIVISION Tropical WRTO (MIX 98.3), which ended a two-book slide as it turned it up from a tie at #11. iHEARTMEDIA Spanish Contemporary WZTU (TU 94.9) had its smallest share in over a year as it fell from #5 to #10.

A month ago both WFEZ and WLYF were tied atop the 18-49 leaderboard. That relationship was destined for failure. Both stations were off slightly but LITE remained in first while EASY slipped to fourth place. In between there were two stations tied at #2. WAMR was up from #4 with a slight gain while WMIB advanced from #6 with its best book in over a year. WHQT had its highest score since FEBRUARY as it improved from #8 to #5. WMXJ stepped down to #6 while WEDR slid to #7.

SEATTLE-TACOMA: Movin’ Along

This will be a story of market dominance. Our protagonist is HUBBARD Top 40/M KQMV (MOVIN 92.5). The station was #1 6+ for the fourth straight survey and posted its best share in over a year (7.4-7.8).

UNIVERSITY OF WASHINGTON N/T KUOW moved up to #2 with its best outing since JULY (5.0-5.5). iHEARTMEDIA Classic Rock KZOK slipped to #3 with its lowest total since MARCH (6.1-4.9). It was tied with BONNEVILLE TALK KIRO-F (5.0-4.9). HUBBARD AC KRWM (WARM 106.9) slipped to #5 (5.0-4.8) but winter is coming. ENTERCOM AC KSWD (94.1 THE SOUND) fell from #3 to #8 (5.2-4.4) and was tied with ENTERCOM ACTIVE ROCK KISW, which moved up from #11 (3.7-4.4).

Though KQMV was down 25-54, the station remained a strong #1 and won the demo for the eleventh straight survey. KISW advanced from #8 to #2 with its best book since JUNE but still trailed the leader by almost two shares. KUOW stepped up to #3 with its third up book in a row while KRWM moved up to #4 with its best outing since APRIL. ENTERCOM Country KKWF (100.7 THE WOLF) slipped back to #5 as it ended a three-book surge. KZOK fell four slots to #6 with its lowest mark since MARCH. iHEARTMEDIA Adult Hits KJAQ (96.5 JACK FM) fell four places to #7 as it ended a robust two-book surge.

This was the third straight survey that KQMV cracked the double-digit barrier 18-34. KISW moved up to #2 as it got back all of last month’s big loss. However, it was still four shares behind the leader. KKWF stepped down to #3 as it halted a four-book surge and was paired with a flat KUOW. ENTERCOM Rhythmic AC KHTP (HOT 103.7) repeated at #5 with a slight increase.

KQMV had its best 18-49 book since APRIL to crush it once again. KISW stood alone at #2 with its highest mark since JUNE. Its former partner in that space – KKWF – fell to #6 as it ended a three-book surge. KRWM was up to #3 with a small gain. Last month both KHTP and KUOW were tied at #8. They remained an item but moved to better digs at #4. ENTERCOM Alternative KNDD (107.7 THE END) and KJAQ had been tied at #5. THE END slipped to #7 while JACK landed in a tie at #9 with KZOK.

DETROIT: Pre-Holiday Party

For the following two surveys, we would expect iHEARTMEDIA AC WNIC to be #1 6+. The station got a head start on the holiday season as it moved up to #1 (6.0-6.2). The station did make the Santa switch during the last week of this survey. BEASLEY Active Rock WRIF moved up to #2 just by showing up (5.8-5.8) while ENTERCOM Classic Hits WOMC remained at #3 (5.8-5.7). BEASLEY Classic Rock WCSX saw its four-book winning streak come to a close. The station drifted back to #4 thanks to its lowest total in over a year (6.5-5.6). It was tied with iHEARTMEDIA Urban AC WMXD (MIX 92.3), which moved up from #6 as it got back most of last month’s big loss (4.9-5.6). ENTERCOM Sports WXYT-F (97.1 THE TICKET) was close behind as it moved up three places to #6 with its best performance since DECEMBER (4.7-5.5). ENTERCOM News WWJ-A reported its lowest score in over a year as it slid from #5 to a tie at #9 (5.1-4.4).

WRIF was a dominant #1 25-54 for the fourth book in a row. Though WRIF was off a bit and iHEARTMEDIA Urban WJLB moved up seven slots to #2 with its best book in over a year, the gap between them exceeded two shares. Three stations were in a threesome at #3. WNIC remained in place with a slight loss while WXYT-F stepped up from #4 with a slightly smaller slight loss. BEASLEY Rhythmic AC WMGC (105.1 THE BOUNCE) pogoed up from #5 with a slight increase. WCSX again had its lowest share in over a year as it dropped from #2 to #6.

WRIF was up 18-34 for the fourth book in a row and reached its highest peak in over a year. Needless to say the station was #1. WJLB stepped up to #2 with its highest score in over a year. iHEARTMEDIA Top 40/M WKQI (CHANNEL 955) slipped to #3 with its third straight down book. WMGC moved up to #4 with

its best outing since MAY. WNIC rose three spots to #5 with its fourth up book in a row. A couple of stations fell out of the top five. WGPR INC. Urban WGPR (HOT 107.5) dropped to #7 as it returned most of last month’s big increase. CUMULUS Hot AC WDVD fell to #9 as it did the same.

This was the sixth straight 18-49 win for WRIF. The station was off a bit but still held a wide lead over WJLB, which advanced three places to #2 with – again – its best showing in over a year. WMGC stepped back to #3 despite a slight increase. WXYT-F slipped to #4, also with a slight increase. WKQI dropped to #5 and was tied with WNIC, which moved up from #8.

PHOENIX: The Fantastic Four

For the second book in a row, the top four 6+ stations were in the same alignment. iHEARTMEDIA AC KESZ (99.9 KEZ) was #1 with its highest Frosty-free share in over a year (7.0-7.1). iHEARTMEDIA Adult Hits KYOT (95.5 THE MOUNTAIN) got a bit closer from its #2 position (6.6-6.9). HUBBARD Classic Rock KSLX repeated at #3 (6.4-6.1) while ENTERCOM Classic Hits KOOL maintained its grip on the #4 position (6.2-5.8). There was a noticeable gap between these four stations and the rest of the market. HUBBARD Active Rock KUPD moved up to #5 (4.1-4.1) while the two previous occupants of that position fell farther back in the pack. iHEARTMEDIA Country KNIX had its lowest share in over a year (4.3-3.9) as it fell to a tie at #7. ENTERCOM Top 40/M KALV (LIVE 101.5) dropped to a tie at #9 with its lowest number since APRIL (4.3-3.7).

Way back in JULY KYOT and KUPD were tied at #1 25-54. The stations took diverging paths since then with KUPD remaining on top while THE MOUNTAIN fell as low as #4. Well, KYOT was back at #1 this month with its third up book in a row. Meanwhile, KUPD was off a bit as it slipped to #2. KSLX also slipped – to #3 – with its lowest mark since MARCH. It was partnered with KESZ, which stepped up from #4 with a flat performance. Three stations had been tied at #5 but that ended this month. iHEARTMEDIA Top 40/M KZZP (104.7 KISS FM) remained in place with a small increase. KOOL stepped down to #6 with a slight decrease. KALV landed at #8 with its first down book since JUNE.

One could almost say KYOT rose to the occasion 18-34. The station received a massive increase and moved, uh, mountains as it jumped from #5 to #1. KUPD remained a very close #2 with a solid increase. KALV ended its two-book run as the leader and fell back to #3. KESZ was up to #4 with its best share in over a year not aided by elfin magic. KZZP slipped to #5 with its smallest number in over a year. It was tied with HUBBARD Alternative KDKB (ALT AZ 93.3), which was up slightly. Not far behind those two was iHEARTMEDIA Hot AC KMXP (MIX 96.9), which moved up to #7 with its second straight up book.

KYOT had its best 18-49 share in exactly a year to win the demo for the fourth straight survey. KESZ was up three slots to #2 with a strong increase but was still more than a share and a half off the lead. KUPD slipped back to #3 as it returned about half of last month’s increase. KALV returned at #4 with a modest loss and was just ahead of KZZP, which moved up to #5 with a slight increase. KSLX fell three places to #6 with its lowest score since MARCH.

MINNEAPOLIS-ST.PAUL: Objects Closer Than They Appear

The 6+ race was very tight with three stations separated by less than a half share. HUBBARD Hot AC KSTP (KS95) won for the fourth straight survey (7.5-7.6). UNIVERSITY OF NORTHWESTERN-ST.PAUL Christian Contemporary KTIS stepped up to #2 with its highest share in over a year (6.5-7.4). iHEARTMEDIA Sports KFXN (K-FAN) slipped back to #3 but remained very much in the hunt (6.8-7.3).

MPR N/T KNOW gave an encore performance at #4 (6.3-6.3) while iHEARTMEDIA Classic Hits KQQL (KOOL 108) moved up to #5 (5.7-5.9). CUMULUS Classic Rock KQRS had its best book since JUNE and was a not-too-distant #6 (5.4-5.6). The quick playoff exit for the TWINS did no favors for ENTERCOM Talk WCCO-A. The station dropped from #5 to #12 (6.0-4.2).

Football continued to be very, very good for KFXN. The station was #1 25-54 for the third book in a row as it posted its largest score in over a year. KSTP moved up to #2 with its best showing since MAY but was still over a share and a half behind the leader. iHEARTMEDIA Top 40/M KDWB bounced back from a down book and moved up to #3. KTIS also advanced – to #4 – with its third up book in a row. CUMULUS Active Rock KXXR (93X) had its smallest share in over a year as it dropped to #5. ENTERCOM Adult Hits KZJK (104.1 JACK FM) slid to #6 with a modest loss.

It was a book of firsts in the 18-34 contest. For the first time in over a year, KXXR was neither #1 nor in double digits. KSTP did exceed the ten-share threshold for the first time since AUGUST. As a result, KS95 was #1 and 93X was #2. KDWB fell farther off the pace at #3 after landing its lowest share in over a year. A flat KFXN remained at #4 while KTIS stood alone at #5 with its best book since APRIL. Its former partner in that space – KZJK – dropped to #9 with its lowest mark in over a year.

In our last visit, we saw that KFXN and KXXR were co-leaders of the 18-49 demo. This time we see that partnership was dissolved. KFXN remained in the lead and scored its best book in over a year while KXXR dropped to #3 with its lowest share in over a year. In between stood KSTP, which also had its highest share in over a year. A flat KDWB held steady at #4. KTIS stepped up to #5 with its third straight up book. This pushed KZJK back to #6 as it was off a bit.

The Ratings Experts from RESEARCH DIRECTOR, INC. want to express our thanks for the time you take to read these columns every survey. Here’s hoping you have a safe, happy, and comfortable THANKSGIVING. We will see you in DECEMBER.

And, if you ever have any comments, corrections, or criticisms feel free to let us know: [email protected]

About Research Director, Inc.: Research Director, Inc. is based in Annapolis, Maryland. We help radio stations’ programming and sales departments maximize the value of their research. For more information, visit www.ResearchDirectorInc.com, call 410-295-6619, or e-mail [email protected] or [email protected]. Facebook: www.facebook.com/ResearchDirectorInc. Twitter: @ResearchDirect

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